“Presenting the Holidaze collection: built for vacations and inspired by deck chairs. Reminiscent of childhood Kodachrome holidays of never ending summers, green grass, sandy beaches, lazy days, vanilla ice-cream and irrepressible irresponsibility. Lightweight, natural, breathable fibres; reds, blues, creams, frays, stripes and pipes; ginghams, checks, twills, dotts and detail, detail, detail. Jackets lined with chess, checker, word and number games; packed with pockets and filled with function; pack-away stuffable, treat ruffable and utterly loveable.”
That’s what the brochure says – and beautifully written it is too. Ahem.
To be a little less cryptic though, the jackets are our usual fitted cut but with a heavily reduced amount of structure, an increased armhole and a great big lovely lapel; the materials are denims and cottons – navy blue, powder blue, cream and red; and the styles are plain, double piped and deck chair striped. They all have the same printed viscose gingham and polkadot linings that conceal chess and backgammon boards, sudoku, word search, tick-tack-toe and weiki. They pack into their own arms for travel and shoulder straps that double as score strips. They have a sunglass pocket that is lined with micofibre and closed with a magnet; a special holiday novel pocket; and a metal lined pocket that cuts your mobile’s reception for that “out of the office” feeling!
Items on Clearance
The Social Suicide winter sale is in its last throws. The sale WAS controlled by you – “General Public” – but is now fixed at 50%. If you'd like to know more about the way the sale worked or about our last summer sale, see the Blog.
About Social Suicide
The term “social suicide” is an English colloquialism akin to the French “faux pas”, meaning to do the wrong thing in a social context.
Ever since we started in 2004, we have done “the wrong thing” with suits and sports jackets. The suit, a traditional staple of menswear, so tried and tested, so safe and stable, made exciting with careful thought and imagination. We make no compromise on quality either. Our block was developed on Savile Row, we use the finest purest fabrics and we hand make each piece. And our market? Well, we have always maintained that, far from men not being interested in fashion, much fashion is just not interesting to men. Our mantra:
“Too long have men stood as second fiddle to the female fashion orchestra. Playing the same monotone song, again and again, year after year. Dancing to someone else’s tune, at a party we weren’t invited to, in shoes that don’t fit. We believe – we believe wholeheartedly – that men’s fashion is here and that it is now; that it is sharp and that it is intelligent; that this is our party, the music is spectacular and that the boys are dancing.”
Finally
See our size guide and wash instructions and our Terms and Conditions.
